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Pumapungo Museum - National Ethnography Hall, Cuenca, Ecuador

Ethnography is the systematic study of people and cultures through direct observation, participation, and detailed documentation.

It’s a cornerstone of anthropology, offering a deep dive into the everyday lives, rituals, beliefs, and social structures of communities. Ethnographers often immerse themselves in the environments they study—living among the people, learning their language, and engaging in their customs—to produce rich, nuanced accounts that go beyond surface-level descriptions.

At its heart, ethnography is about storytelling with integrity. It seeks to understand how individuals and groups make meaning in their lives, often highlighting voices that are marginalized or overlooked. Ethnographic work can take many forms: written narratives, visual documentation, audio recordings, and even interactive exhibitions. What distinguishes it is the commitment to representing cultures as they are experienced by their members, not just as they are perceived by outsiders.

In today’s world, ethnography plays a vital role in fostering cross-cultural understanding and preserving intangible heritage. It helps bridge divides by illuminating the values, struggles, and aspirations that shape human experience. Whether used in academic research, museum curation, or policy-making, ethnography offers a lens through which we can appreciate the diversity and complexity of global cultures—while also recognizing the shared threads that connect us all.

The National Ethnography Hall at the Pumapungo Museum in Cuenca embodies this spirit of inclusive cultural dialogue. Designed through collaboration with indigenous and local communities, the hall showcases Ecuador’s rich ethnographic heritage across six thematic spaces—from the Pacific Coast to the Andes and Amazonia. Visitors encounter traditional dances, ceremonial attire, spiritual practices, and everyday artifacts that reflect the vibrant diversity of Ecuador’s peoples. More than a static display, the hall is a living archive of identity, built on mutual respect and active participation, where cultural bearers are not subjects of study but co-creators of the narrative.

National Ethnography Hall
«We welcome you to the National Ethnography Hall. We promote a horizontal dialogue with the bearers of knowledge, who actively participated in its conceptualization and creation. Our approach seeks to balance the safeguarding of ethnographic heritage with the inclusion of ethnic groups and the participation of diverse communities that, through their cultural manifestations and artifacts, have contributed to enriching Ecuadorian cultural heritage.»


Indigenous man hunting with a long blowgun
In the lush rainforests of Ecuador’s Amazon region, indigenous communities such as the Waorani, Kichwa, and Shuar have long practiced traditional hunting using long blowguns—a technique that reflects both ingenuity and deep ecological knowledge.

  • These blowguns, often crafted from palm wood and reaching lengths of up to three meters, are paired with slender darts tipped in *curare*, a plant-based poison that paralyzes prey without contaminating the meat. Silent and precise, blowguns allow hunters to move stealthily through dense foliage, targeting arboreal animals like monkeys, birds, and small mammals with remarkable accuracy.
  • For these communities, hunting is not merely a means of sustenance—it is a cultural ritual embedded in ancestral wisdom. The crafting of blowguns and darts involves specialized knowledge passed down through generations, including the selection of materials, the preparation of poisons, and the spiritual practices that accompany the hunt. Young hunters learn from elders not only how to use the blowgun, but also how to read the forest: tracking animals, interpreting signs, and respecting the rhythms of nature. This intimate relationship with the environment fosters a sustainable approach to hunting, where balance and reciprocity are key.
  • Despite the pressures of modernization and deforestation, blowgun hunting remains a resilient tradition among these indigenous groups. It serves as a symbol of identity and resistance, preserving a way of life that values harmony with the land. In recent years, cultural preservation efforts and ethnographic exhibitions—such as those at the Pumapungo Museum—have helped highlight the importance of these practices, inviting broader recognition of the Amazon’s living heritage. Through the quiet breath of a blowgun, these communities continue to assert their presence and protect their legacy.

Traditional hut
In the Amazonian regions of Ecuador, indigenous communities such as the Waorani, Kichwa, and Shuar have long built traditional huts that reflect a deep harmony with their environment.

  • These dwellings are typically constructed using locally sourced materials—wooden poles for the frame and palm leaves for the thatched roof. The design is both practical and symbolic: the open structure allows for ventilation in the humid climate, while the steeply pitched roof sheds heavy rainfall efficiently. The huts are often built on slightly raised platforms to protect against flooding and crawling insects, showcasing an intuitive understanding of the rainforest’s rhythms.
  • Inside, the heart of the home is the central fireplace, which serves multiple purposes beyond cooking. It provides warmth during cooler nights, repels insects with its smoke, and acts as a gathering place for storytelling, rituals, and communal bonding. The fireplace is usually surrounded by simple furnishings—woven mats, clay pots, and handmade tools—each crafted with care and cultural significance. The spatial arrangement within the hut reflects social roles and traditions, with areas designated for sleeping, food preparation, and ceremonial activities, all within a single multifunctional space.
  • These huts are more than shelters; they are expressions of identity and continuity. Their construction techniques have been passed down through generations, often involving communal labor and ritual blessings. Despite pressures from modernization and external development, many indigenous families continue to build and live in these traditional homes, preserving architectural knowledge that is both ecologically sustainable and culturally rich. In their simplicity lies a profound sophistication—an architecture shaped not by blueprints, but by lived experience and ancestral wisdom.

Ethnographic Heritage and Objects:
«A Reflection of Human Diversity Ethnographic heritage constitutes an invaluable testimony to humanity's cultural diversity. It encompasses not only ethnographic objects, such as those created and used by different human groups, but also intangible aspects such as traditions, beliefs, and knowledge passed down from generation to generation. This heritage is key to understanding how human beings have interacted with their environment, built societies, transformed territories, and expressed their identity over time.»


Indigenous doll


The ethnographic objects
«Ethnographic objects transcend their aesthetic or functional values; they embody the history and culture of a community. They range from everyday tools and utensils to clothing and ritual elements; they reveal aspects of a society's lifestyles and beliefs that make it unique. Each object reveals the customs, technologies, beliefs, and social relationships of a specific time and place.»


Tsa'chilas or Colorados
«Tsa'chilas or Colorados: Their men dye their hair with a red plant called achiote, used in Ecuadorian cuisine. They are world-renowned for their profound knowledge of the art of healing using ancestral medicine.»

  • The Tsa’chilas, also known as the Colorados due to their striking red hair dye made from achiote (Bixa orellana), are an indigenous people of Ecuador who reside primarily in the province of Santo Domingo de los Tsáchilas. The vivid red pigment, traditionally applied by men to their hair, is not merely decorative—it carries deep cultural significance, symbolizing protection, identity, and spiritual strength. This practice has become one of the most recognizable features of the Tsa’chila people, linking them visually and symbolically to their ancestral roots and the natural world.
  • Renowned for their profound knowledge of ancestral medicine, the Tsa’chilas are considered guardians of traditional healing practices in Ecuador. Their expertise spans herbal remedies, spiritual cleansing rituals, and holistic treatments that integrate body, mind, and spirit. Shamans, or ponés, play a central role in community health, drawing on centuries-old wisdom to treat ailments that often elude conventional medicine. Their healing ceremonies, which may involve chants, plant infusions, and symbolic gestures, are sought after not only by locals but also by visitors from around the world seeking alternative therapies.
  • Despite the encroachment of modernity, the Tsa’chilas have worked to preserve their cultural heritage through education, tourism, and active participation in ethnographic initiatives. Their language, Tsafiki—meaning “true word”—is still spoken among elders and taught to younger generations. Community-led efforts have helped maintain traditional housing, dress, and rituals, while also engaging with broader Ecuadorian society. Through their resilience and commitment to cultural continuity, the Tsa’chilas stand as a vibrant testament to the enduring power of indigenous identity and the wisdom of ancestral knowledge.

Artisanal boat with fishing net
Indigenous communities along Ecuador’s Pacific coast, such as the Manta and other ancestral groups in Manabí, have long relied on artisanal boats and fishing nets as essential tools for sustenance and cultural continuity.

  • Their boats, often handcrafted from native woods, are designed to navigate coastal waters and estuaries with ease. These vessels range from small dugout canoes to larger sail-powered boats, reflecting centuries of maritime ingenuity. Built with a deep understanding of ocean currents and seasonal patterns, these boats are not just transportation—they’re extensions of the fisher’s relationship with the sea.
  • Fishing nets used by these communities are equally rooted in tradition and adapted to local ecosystems. Woven from natural fibers or modern materials like nylon, the nets are crafted to target specific species while minimizing environmental impact. Techniques vary: some use cast nets thrown by hand, while others employ gillnets or seine nets for cooperative fishing. The design and deployment of these nets are often guided by ancestral knowledge, including lunar cycles and migratory behaviors of fish. This sustainable approach ensures that marine resources are harvested without depleting them, preserving biodiversity for future generations.
  • Beyond their practical use, boats and nets carry symbolic weight in indigenous coastal cultures. They represent autonomy, resilience, and a spiritual bond with the ocean. In recent years, as industrial fishing and urban development threaten traditional livelihoods, many communities have turned to cultural revitalization efforts—teaching youth how to build boats, weave nets, and honor the rituals tied to fishing. These practices are not just about survival; they are acts of resistance and identity, anchoring indigenous heritage in the rhythm of the waves and the wisdom of the ancestors.

Traditional dwelling of the Ecuadorian coast
«Representation - The traditional dwelling of the Ecuadorian coast, known as "casa de caña" or "casa de caña guadúa," is built on stilts to protect it from humidity and flooding. Its construction has declined today.»

  • The traditional dwelling of Ecuador’s coastal region, known as the casa de caña or casa de caña guadúa, is a prime example of vernacular architecture shaped by environmental wisdom and ancestral craftsmanship. These homes are typically built on stilts, a practical adaptation to the region’s humid climate and frequent flooding. The elevated design allows air to circulate beneath the structure, reducing moisture buildup and protecting inhabitants from waterborne pests. The walls and floors are made from caña guadúa, a native bamboo species prized for its strength, flexibility, and sustainability. Its natural resilience makes it ideal for coastal conditions, while its lightweight nature facilitates quick, communal construction.
  • Inside, these houses are simple yet functional, often consisting of a single open space that serves multiple purposes—sleeping, cooking, and socializing. The thatched roof, made from palm leaves or other local vegetation, provides excellent insulation and ventilation. Windows are typically wide and unglazed, allowing breezes to flow freely and keeping the interior cool. The aesthetic of the casa de caña is deeply tied to the rhythms of coastal life: open to the elements, in tune with nature, and built with materials that are both biodegradable and locally abundant. These homes are not just shelters—they are reflections of a lifestyle rooted in ecological balance and community cohesion.
  • However, the construction of casas de caña has declined in recent decades due to urbanization, changing building codes, and the rise of concrete and industrial materials. Many younger generations view these traditional homes as outdated or vulnerable to natural disasters, despite their proven resilience and low environmental impact. Efforts are underway to revive interest in caña guadúa architecture through sustainable housing initiatives and cultural preservation programs. By blending ancestral techniques with modern engineering, Ecuador has the opportunity to revalue these dwellings—not just as heritage, but as viable models for eco-friendly living in the 21st century.

Ceramic monkey


Diablo Huma
The Diablo Huma, also known as Aya Huma, is a powerful symbol in Ecuadorian indigenous culture, particularly among the Kichwa communities of the Andes.

  • Despite its name—literally “Devil Head”—this figure is not malevolent in its original context. Instead, it represents a spiritual guardian and a mediator between the human and cosmic realms. The character is most prominently featured in the Inti Raymi festival, a celebration of the sun and agricultural abundance, where it dances to honor Pachamama (Mother Earth) and drive away negative energies. Its dual-faced mask, which looks both forward and backward, embodies the Andean concept of duality—day and night, past and future, life and death.
  • Ethnographically, the Diablo Huma is a rich expression of resistance and cultural continuity. During colonial times, Spanish missionaries demonized the figure, associating it with chaos and paganism to suppress indigenous rituals. Yet, the communities preserved its deeper meaning, transforming it into a symbol of identity and resilience. The costume—featuring a multicolored wool mask, animal skins, and symbolic accessories—encodes layers of ancestral knowledge. Each element, from the four ears representing the cardinal directions to the cornflower-like hair symbolizing wisdom, reflects a worldview rooted in harmony with nature and cosmic order.
  • Today, the Diablo Huma continues to play a vital role in Ecuador’s ethnographic landscape. It is not only a ceremonial figure but also a living archive of indigenous philosophy, social values, and artistic expression. Its presence in festivals, museums, and cultural education initiatives helps bridge generational gaps and fosters pride in ancestral heritage. As indigenous communities reclaim and reinterpret their traditions, the Diablo Huma stands as a vibrant testament to the enduring power of ritual, storytelling, and spiritual connection in shaping Ecuador’s multicultural identity.

Traditional men's attire
Traditional men's attire in Ecuador is a vivid reflection of the country’s cultural mosaic, especially among Andean communities where clothing serves as both a practical necessity and a symbol of identity.

  • A classic ensemble includes white garments—typically a crisp shirt and trousers—paired with white shoes, which evoke purity and formality. Draped over this is a striking black poncho, a garment woven from wool that provides warmth in the highland climate and signifies status and regional affiliation. The black hat, often a felt or straw fedora, completes the look, shading the wearer from the sun while also denoting social and ceremonial roles.
  • One of the most distinctive features is the braided hairstyle, often worn by indigenous men as a mark of cultural pride and continuity. The braid is more than a style—it’s a thread connecting generations, symbolizing discipline, tradition, and spiritual grounding. Complementing this is the black blanket, richly adorned with colorful hand embroidery. These intricate designs are not merely decorative; they carry ethnographic significance, representing local flora, fauna, and cosmological symbols. Each stitch tells a story, often passed down through oral tradition, and reflects the artisan’s connection to their land and lineage.
  • This attire is deeply embedded in Ecuador’s ethnographic heritage, serving as a living archive of indigenous expression. It is worn during festivals, rituals, and community gatherings, where clothing becomes a language of belonging and resistance. In a world increasingly shaped by globalization, traditional dress remains a powerful assertion of identity, reminding both wearers and observers of the enduring strength of Ecuador’s ancestral cultures. Through these garments, men embody the values, histories, and artistry of their people—woven not just into fabric, but into the very fabric of national memory.

Mama Negra
The Mama Negra is one of Ecuador’s most iconic folkloric figures, celebrated with vibrant pageantry in the city of Latacunga.

  • Despite the name and appearance, the character is traditionally portrayed by a man in blackface, dressed in elaborate, colorful garments and riding a horse through the streets. He carries a puppet child in one hand and a vial of milk in the other, symbolizing protection and fertility. The figure is central to the Fiesta de la Mama Negra, a syncretic celebration that blends Indigenous, African, and Spanish Catholic traditions, held in honor of the Virgin of Mercy, who is believed to have saved the city from volcanic eruptions in the 18th century.
  • Ethnographically, the Black Mama embodies a complex layering of cultural identities and historical memory. Her presence in the festival reflects the fusion of colonial and pre-Columbian beliefs, where African symbolism and Indigenous ritual merge with Catholic devotion. The character’s exaggerated costume, theatrical gestures, and symbolic props serve as a living archive of resistance and adaptation. While the use of blackface has sparked debate, within the local context it is seen as a tribute to Afro-Ecuadorian heritage and a celebration of communal unity. The festival itself is a space where social hierarchies are inverted, and humor, satire, and spiritual reverence coexist.
  • The ethnographic significance of the Black Mama lies in her role as a cultural mediator—bridging past and present, sacred and profane, local and national identity. Her annual appearance is not just a spectacle but a ritual of renewal, where communities reaffirm their traditions and reinterpret their histories. Through music, dance, and storytelling, the Mama Negra festival becomes a dynamic expression of Ecuador’s multicultural soul, preserving ancestral wisdom while inviting new generations to participate in its evolving narrative.

Characters from traditional festivals


Tigua art
«Tigua art, the ancestral heritage of the Quichua people of Cotopaxi, reflects the myths, legends, rituals, and worldview of its people. It is a unique artistic expression.»

  • The Art of Tigua is a vibrant and deeply symbolic tradition rooted in the ancestral heritage of the Quichua people of Cotopaxi, Ecuador. Emerging from a lineage of artisans who once painted masks and drums for ceremonial use, Tigua art evolved in the 1970s when artist Julio Toaquiza began painting on sheepskin canvases, giving rise to a new visual language that captured the essence of Andean life. These paintings are characterized by their bright colors, intricate detail, and panoramic compositions that depict rural scenes, festivals, myths, and the majestic landscapes of the Andes. Each piece is a window into the collective memory and spiritual worldview of the Tigua communities.
  • Ethnographically, Tigua art serves as a living archive of Quichua identity. It portrays not only the daily rhythms of agricultural life—herding llamas, harvesting crops, spinning wool—but also the sacred elements of nature, such as Cotopaxi volcano and the condor, which hold spiritual significance. Faces hidden in mountains and animals woven into the scenery reflect the belief that all of nature is alive and interconnected. These visual narratives preserve oral traditions and cosmological beliefs, offering insight into how the Tigua people understand time, space, and community. The art is not abstract or individualistic; it is communal, celebratory, and deeply rooted in place.
  • Today, Tigua paintings are recognized both nationally and internationally, not only for their aesthetic appeal but for their cultural depth. They are displayed in galleries, museums, and artisan markets, serving as ambassadors of Ecuador’s indigenous heritage. Despite lacking formal training, Tigua artists continue to innovate while remaining faithful to their traditions, using natural materials and storytelling techniques passed down through generations. Through their art, the Quichua people of Cotopaxi assert their identity, resist cultural erasure, and invite the world to witness the beauty and wisdom of their ancestral vision.

Corpus Christi dancers
«The Waranka, who represent 40% of the population of Bolívar, located in the central highlands of Ecuador, maintain their cultural identity and traditional way of life. Their Guaranda Carnival is nationally and internationally recognized.»

«The Avenue of the Volcanoes is a notable geographical feature, highlighted by Chimborazo, the world's tallest volcano measured from its base. This colossus is not only a geographical icon but also a cultural symbol that represents the strength and beauty of the Ecuadorian Andes. Furthermore, several active volcanoes in this range characterize the landscape.»

«Cultural syncretism is evident in the Corpus Christi Dancers: they thank Pachamama with bells, pay homage to Taita Inti with their heads, and reverence the God introduced by the conquistadors through symbols, masses, blessings, and prayers. The dancers' attire and rituals characterize these festivities in northern Ecuador.»

  • Every June in the Andean town of Pujilí, Ecuador, the Corpus Christi festival bursts into life with a dazzling fusion of Catholic and Indigenous traditions. Originally introduced during the Spanish conquest, the celebration honors the Holy Eucharist while also paying homage to Inti, the Inca sun god. The streets fill with music, color, and movement as dancers—known as danzantes—parade through town in elaborate ceremonial attire. For the Indigenous communities, participating as a dancer is a deeply respected role, often passed down through generations as a symbol of cultural pride and spiritual devotion.
  • The most striking feature of the Corpus Christi dancers is their towering, ornate headdresses. These are not mere accessories—they're feats of craftsmanship and symbolism. Male dancers wear heavy, elaborate headpieces adorned with mirrors, shells, beads, and even miniature religious icons. The headdresses can weigh several kilograms and are balanced with remarkable poise throughout the parade. Their reflective surfaces are said to ward off evil spirits and channel divine energy, while the natural elements connect the dancers to the earth and ancestral traditions.
  • Female dancers, though typically wearing lighter headgear, also showcase vibrant and intricate designs. Their costumes are equally rich in color and detail, often featuring embroidered patterns and flowing skirts that swirl with every step. Together, the dancers create a living tapestry of Ecuadorian heritage—where Catholic ritual meets Indigenous artistry in a celebration that is as spiritual as it is spectacular.

Taita Carnaval
«Taita Carnaval, a mythical being who represents abundance, descends from the hills on Carnival Sunday. His counterpart is Yarka, who symbolizes poverty and hunger. Carnival is realized through Taita Carnaval: eating, drinking, dancing, and singing; cornmeal and water are thrown, all the way until Ash Wednesday.»

«The Andes boast impressive ecosystems, including páramos and montane forests, vital for water regulation and biodiversity. They are home to around 3,000 plant species, many of them endemic, such as the Andean flower or chuquiragua (Eryngium spp.) and various orchids. More than 700 vertebrate species have been recorded, including the Andean condor, puma, and spectacled bear.

Protected areas, such as Cajas National Park and Sangay National Park, are crucial for conserving the biodiversity and unique ecosystems of the Sierra, ensuring the continuity of its diverse natural and cultural heritage.»

  • In the highland town of Guaranda, Ecuador, the Taita Carnaval is far more than a festive figure—it’s a living embodiment of Andean cosmovision and cultural resilience. Emerging from the hills on Carnival Sunday, this mythical character represents abundance, fertility, and the cyclical generosity of nature. Dressed in a red poncho, zamarro (leather chaps), and a felt hat that nods to European influence, Taita Carnaval leads the community in a weeklong celebration of life and harvest. His arrival is marked by music played on the pingullo (a deer-bone flute) and drum, evoking ancestral spirits and the sacred connection between humans and the land.
  • Ethnographically, the Taita Carnaval serves as a bridge between pre-Columbian agricultural rituals and Catholic liturgical calendars. His counterpart, Yarka, symbolizes scarcity and hunger, creating a duality that reflects the Andean understanding of balance and reciprocity. The festival is not just revelry—it’s a communal act of gratitude and storytelling. Families offer chicha de jora (fermented corn beer) and traditional foods, while parades feature characters like the Carishina (a man dressed as a woman) and Huasi Tupac, who welcome visitors with hospitality and joy. These symbolic roles and costumes preserve Indigenous identity and oral traditions, passed down through generations.
  • From Carnival Sunday to Ash Wednesday, the celebration unfolds through dancing, singing, and playful chaos—cornmeal and water are thrown in the streets, blurring social boundaries and invoking the spirit of Pachamama. The ethnographic richness of Taita Carnaval lies in its layered meanings: it’s a ritual of renewal, a theatrical expression of cultural memory, and a vibrant assertion of Indigenous worldview within a modern Ecuadorian context.

The Chola Cuenca
«The Chola Cuenca, a symbol of mestizaje, personifies the cultural fusion between Indigenous peoples and colonizers, reflecting resilience and tradition. Beyond her attire, she is an identity icon that is in danger of disappearing due to social and cultural influences and changes.»

  • The Chola Cuencana is one of Ecuador’s most iconic cultural figures, especially in the southern highland city of Cuenca. She embodies mestizaje—the blending of Indigenous and Spanish colonial heritage—and stands as a living symbol of resilience, femininity, and tradition. Her attire is instantly recognizable: a brightly colored pollera (skirt), embroidered blouse, Panama hat, and long braided hair. But beyond the visual, she represents a deeper ethnographic narrative—one that speaks to the rural-urban divide, the preservation of ancestral customs, and the evolving role of women in Andean society.
  • Ethnographically, the Chola Cuencana is a complex figure. She is both celebrated and marginalized, revered for her folkloric beauty yet often excluded from modern urban spaces and narratives. Scholars have noted that her image is romanticized by city dwellers and expatriates, who view her as a nostalgic emblem of rural simplicity and authenticity. Yet this idealization can obscure the lived realities of the women who identify as cholas, many of whom navigate social hierarchies shaped by class, race, and gender. Her presence in festivals and markets is not just decorative—it’s a form of cultural resistance, asserting Indigenous identity in a society that often pushes toward homogenization.
  • Today, the Chola Cuencana faces the threat of cultural erosion. Globalization, shifting beauty standards, and urban migration have led younger generations to distance themselves from traditional dress and identity. As Cuenca modernizes, the visibility of the chola diminishes, raising concerns among anthropologists and cultural advocates about the loss of intangible heritage. Preserving her legacy means more than keeping her costume alive—it requires honoring the stories, labor, and dignity of the women who have carried this identity for centuries.

The Child's Pases
«The Pases del Niño (Child's Pases), colorful religious-popular processions, pay homage to the Child Jesus, highlighting the image of the Traveling Child, on December 24th. Children and adults dress as biblical figures and representatives of ethnic groups; altars made of animals and vehicles reflect the devotion of the participants, who take to the streets of Cuenca and the province. They begin in December and continue until Carnival.»

  • The Pases del Niño, or Child’s Pases, are among Ecuador’s most vibrant and spiritually rich celebrations, especially in the southern city of Cuenca and surrounding provinces. Rooted in colonial evangelization and Indigenous ritual, these processions honor the Niño Viajero—the Traveling Child Jesus—whose image is paraded through the streets on December 24th. The event blends Catholic devotion with local folklore, transforming the city into a kaleidoscope of color, music, and movement. Participants, both children and adults, dress as biblical characters, angels, shepherds, and even figures representing Ecuador’s diverse ethnic groups, creating a living tableau of faith and identity.
  • Ethnographically, the Pases del Niño are a profound expression of syncretism. They reflect how Indigenous communities adopted and reinterpreted Christian symbols, infusing them with their own cosmologies and aesthetics. The altars—often built on animals like llamas or donkeys, or mounted on elaborately decorated vehicles—are not just displays of devotion but also markers of social status, creativity, and communal pride. Each procession is accompanied by bands, dancers, and offerings of food and drink, turning the streets into sacred spaces where the divine and the everyday coexist. These events are deeply participatory, reinforcing kinship ties and intergenerational transmission of cultural values.
  • The processions begin in early December and continue until Carnival, weaving through neighborhoods, churches, and rural communities. Over time, the Pases have evolved into a form of intangible heritage, recognized for their cultural and spiritual significance. Yet they remain dynamic, adapting to contemporary influences while preserving their core essence. As anthropologist Susana González noted in her seminal study of Cuenca’s traditions, the Niño Viajero is not just a religious icon but a symbol of collective memory and identity. Through these processions, Ecuadorians reaffirm their faith, celebrate their diversity, and keep alive a tradition that bridges centuries of history.

Cañari's clothing
«The Cañari's clothing and utilitarian items such as cigars and mates for carrying liquids or chicha are part of their identity. This ancient nationality has maintained its philosophy by adapting to other cultures and modernity. Currently, they are located in the provinces of Azuay and Cañar, the latter being the most representative, maintaining their traditions linked to the territory that hosts them.»

  • The clothing of the Cañari people is a vibrant reflection of their ancestral identity and enduring connection to the land. Traditionally, men wear wool ponchos dyed in deep reds and earthy tones, paired with felt hats and handwoven belts, while women don layered skirts, embroidered blouses, and shawls that showcase intricate patterns rooted in pre-Columbian symbolism. These garments are not merely functional—they are visual narratives of cosmology, resistance, and belonging. Embroidery, in particular, has played a vital role in preserving Cañari ideology, serving as both ornament and coded language during colonial times.
  • Ethnographically, Cañari clothing is a living archive of cultural adaptation and resilience. The use of utilitarian items such as cigars and mates—gourds or vessels for carrying liquids like chicha—further anchors their identity in daily ritual and agricultural life. These objects are imbued with symbolic meaning, often used in communal gatherings and spiritual ceremonies that honor Pachamama, the Andean earth mother. Despite centuries of external influence, the Cañari have maintained their philosophical worldview by integrating modern materials and styles without abandoning the essence of their traditions.
  • Today, the provinces of Azuay and especially Cañar remain strongholds of Cañari heritage. Their clothing continues to evolve, blending contemporary fashion with ancestral motifs, yet always tethered to the territory that sustains them. This dynamic interplay between past and present is what makes Cañari dress ethnographically significant—it’s not just about what they wear, but how their garments express a worldview that values reciprocity, memory, and rootedness. Through festivals, rituals, and everyday life, the Cañari people continue to stitch their identity into the fabric of Ecuador’s cultural mosaic.

The Saraguro
«The Saraguro, located in Loja, in southern Ecuador, fuse indigenous traditions with colonial influences. Their identity is reflected in their clothing, customs, and traditions. Despite challenges such as migration and contemporary influences, they adapt while maintaining their roots. Through cultural tourism and conservation projects, they seek to preserve and share their legacy.»

  • Nestled in the highlands of Loja province in southern Ecuador, the Saraguro people are a proud Indigenous community whose identity reflects centuries of cultural fusion and resilience. Believed to be descendants of Inca elite relocated during the empire’s expansion, the Saraguros have preserved a rich tapestry of traditions that blend Andean cosmology with colonial Catholic influences. Their language, Kichwa, remains a vital thread in their cultural fabric, and their rituals—such as agricultural ceremonies and ancestral commemorations—continue to honor the rhythms of the earth and the wisdom of their elders.
  • Ethnographically, the Saraguro are significant for their distinctive clothing and ceremonial practices, which serve as visual and symbolic markers of identity. Men wear black ponchos and white hats with black spots, while women don black anacos and shawls, often adorned with silver jewelry that signifies status and heritage. These garments are not just aesthetic choices—they are expressions of historical memory and social cohesion. The color black, once thought to symbolize mourning for the Inca emperor Atahualpa, is now understood as a representation of nobility and ceremony, rooted in Inca traditions and adapted through centuries of colonial and republican rule.
  • Despite facing pressures from migration, modernization, and shifting cultural norms, the Saraguro have embraced adaptive strategies to safeguard their heritage. Cultural tourism initiatives, such as guided visits to Saraguro communities and workshops on traditional crafts, offer outsiders a glimpse into their worldview while generating economic support. Conservation projects focused on language revitalization and land stewardship further reinforce their commitment to ancestral values. Through these efforts, the Saraguro not only preserve their legacy—they actively shape it, ensuring that their identity remains vibrant and relevant in a rapidly changing world.

Feather art
«Feather art, mastered masterfully by the communities of the Amazon, establishes a connection between birds and their deities. Talking birds, especially admired, feature in numerous legends that recount their ties to the origins of peoples and their role as mediators between the earth and the cosmos.»

  • Feather art in the Amazon is a profound expression of Indigenous cosmology, spirituality, and identity. Crafted with extraordinary skill by communities such as the Achuar, Shuar, and Waorani, these creations—headdresses, necklaces, fans, and ceremonial garments—are far more than decorative. Each feather is chosen for its color, origin, and symbolic resonance, often sourced from birds considered sacred or spiritually potent. The vibrant plumage of macaws, toucans, and parrots is believed to carry divine energy, linking the wearer to ancestral spirits and celestial forces. In rituals, feathered adornments serve as conduits between the physical and metaphysical realms, embodying the harmony between nature and the cosmos.
  • Ethnographically, feather art reveals the deep interdependence between Amazonian peoples and their environment. Talking birds, especially parrots, hold a revered place in oral traditions, often portrayed as messengers or intermediaries between humans and deities. Legends recount how these birds guided the first ancestors, taught sacred songs, or warned of danger, reinforcing their role as spiritual allies. Featherwork thus becomes a narrative medium—each piece tells a story, encodes myth, and preserves cultural memory. The act of creating feather art is also communal, involving rituals of gratitude and reciprocity toward the birds and forests, underscoring Indigenous ethics of care and sustainability.
  • In contemporary contexts, feather art continues to be a powerful symbol of resistance and cultural pride. Despite external pressures from globalization and environmental degradation, Amazonian communities use featherwork to assert their identity and protect their heritage. Exhibitions, cultural festivals, and educational initiatives have helped bring visibility to these traditions, while also raising awareness about the ecological threats facing the birds and habitats that sustain them. As documented in studies, feather art is not just an aesthetic practice—it is a living archive of Indigenous worldview, resilience, and reverence for the natural world.

Traditional Achuar dwelling
«Traditional Achuar (jea) dwellings are built primarily of chonta, a local wood that withstands the typical Amazonian climatic conditions. Their oval shape represents an important symbolic connection to their worldview.»

  • Traditional Achuar dwellings, known as jea, are architectural expressions of both practicality and profound cosmological meaning. Constructed primarily from chonta wood—a dense, resilient material native to the Amazon—the jea is designed to endure the region’s heavy rains, humidity, and heat. Its oval shape is not arbitrary; it reflects the Achuar worldview, symbolizing the cyclical nature of life and the interconnectedness of all beings. The absence of outer walls allows for ventilation and openness, mirroring the community’s values of transparency and collective living. The high, sloping roof made of palm fronds provides shelter while maintaining harmony with the surrounding forest.
  • Ethnographically, the jea is more than a shelter—it is a sacred space where social, spiritual, and ecological dimensions converge. Each dwelling typically houses an extended family and serves as the nucleus of daily life, from food preparation to ritual practices. The spatial arrangement within the jea reflects gender roles and cosmological beliefs: men’s and women’s tasks are performed in designated areas, reinforcing the balance between masculine and feminine energies. The structure also plays a role in ceremonial gatherings, where oral traditions, songs, and shamanic rituals are performed, anchoring the community’s identity and continuity.
  • In the face of external pressures such as modernization, migration, and extractive industries, the jea has become a symbol of cultural resilience. While some Achuar communities have adopted elements of Western housing, many continue to build and maintain traditional dwellings as acts of resistance and preservation. The jea embodies a philosophy of living in harmony with nature, and its continued use affirms the Achuar’s commitment to their ancestral knowledge and territorial sovereignty. As such, it stands not only as a physical structure but as a living testament to Indigenous autonomy and spiritual depth.

The Achuar
«The Achuar, who have historically shared a common cultural group with the Shuar, present distinctive cultural elements today. With a binational presence in Peru and Ecuador, their worldview has been affected by external pressures, although they continue to reflect it in social practices and rituals that have endured over time.»

  • The Achuar people, residing in the Amazonian regions of southern Ecuador and northern Peru, are part of the Jivaroan ethnolinguistic family and have historically shared cultural ties with the Shuar. Despite this shared ancestry, the Achuar have developed distinctive traditions, particularly in their spiritual practices, social organization, and ecological knowledge. Their worldview is deeply rooted in a reciprocal relationship with nature, where rivers, animals, and forests are seen as sentient beings. This animistic philosophy is reflected in their daily rituals, dream interpretation practices, and shamanic ceremonies, which serve as vital tools for maintaining harmony between the human and spiritual realms.
  • Ethnographically, the Achuar are significant for their sophisticated understanding of the rainforest ecosystem and their commitment to sustainable living. Their traditional dwellings, agricultural methods, and hunting techniques are adapted to the rhythms of the forest, demonstrating a deep respect for biodiversity. Socially, the Achuar maintain a household-centered structure, often organized around extended families, with clear gender roles and communal responsibilities. Rituals such as the preparation of *chicha* (fermented manioc drink) and the use of plant medicines are not only practical but also symbolic, reinforcing their cosmology and intergenerational knowledge transmission.
  • In recent decades, the Achuar have faced increasing external pressures—from extractive industries to cultural assimilation—yet they continue to assert their identity through adaptive resilience. Their binational presence has fostered cross-border solidarity and advocacy for Indigenous rights, particularly in the defense of ancestral lands. Through education initiatives, intercultural exchanges, and conservation projects, the Achuar are actively preserving their heritage while navigating modern challenges. Their enduring rituals and social practices serve as a testament to their cultural vitality, making them a vital subject of ethnographic study and a powerful voice in the global conversation on Indigenous sovereignty and environmental stewardship.

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