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Pumapungo Museum - Cocoa in Ecuador Hall, Cuenca, Ecuador

Ecuador is a global powerhouse when it comes to high-quality cocoa, particularly the prized Arriba Nacional variety.

Though the country produces less than 10% of the world’s cocoa, it accounts for over 70% of the finest flavor beans globally. These beans are celebrated for their complex taste profiles—nutty, fruity, floral, and even hints of jasmine and orange—which attract elite chocolatiers from around the world. The name “Arriba” comes from a Swedish explorer who, enchanted by the aroma while traveling along the Guayas River, asked locals where it came from. Their reply, “de río arriba” (upstream), gave the bean its name.

Cocoa cultivation in Ecuador is deeply rooted in history, with archaeological evidence suggesting domestication and consumption dating back over 5,000 years in the Amazon region. Today, major cocoa-producing provinces include Guayas, Manabí, and Los Ríos, where farmers are increasingly adopting sustainable practices to enhance yield and bean quality. However, climate variability—especially irregular rainfall and rising temperatures—poses challenges to consistent production. Despite these hurdles, Ecuador remains committed to expanding its cocoa exports, with key markets in the U.S., Netherlands, and Germany, and growing interest from Asia.

In recent decades, the rise of genetically modified CCN-51 beans has sparked debate. These hybrids are more disease-resistant and yield higher quantities, but they lack the nuanced flavors of the traditional Nacional beans. As a result, many small farmers now cultivate a mix of both, leading to a dilution in overall flavor quality. Yet, Ecuador is not just a raw bean exporter anymore—it’s emerging as a chocolate-producing nation, with artisanal brands like To’ak gaining international acclaim for their bean-to-bar craftsmanship. This evolution signals a new chapter for Ecuadorian cocoa, blending ancient heritage with modern innovation.

Cocoa in Ecuador Hall

«Origin, Domestication and Social Use of Cocoa - The history of cacao in Ecuador dates back 5,500 years, proving its ancient use in ritual and religious contexts among ancestral communities. Since the 17th century, cacao-related agricultural activity has been part of the social and economic transformations in Ecuador. Learning about the history of the origins of cacao's domestication and social use in Ecuador means delving into a living legacy, preserved in our ethnographic, archaeological, and documentary heritage.»

  • Ecuador holds a remarkable place in the history of cocoa, with evidence suggesting it may be the true cradle of cacao domestication. For decades, scholars believed cacao originated in Mesoamerica, but recent archaeological discoveries in the village of Santa Ana-La Florida in the Ecuadorian Amazon have rewritten that narrative. Traces of theobromine—a compound unique to cacao—were found in 5,500-year-old pottery, predating any known use in Central America. These findings link cacao cultivation to the Mayo-Chinchipe culture, indicating that indigenous peoples in Ecuador were the first to harvest, process, and consume cacao long before it reached the Maya and Aztec civilizations.
  • The domestication of cacao in Ecuador was not just a botanical milestone but a cultural one. Genetic studies show that the region’s cacao trees, particularly the ancient Curaray variety, possess the greatest genetic diversity, a hallmark of early domestication. Through selective breeding, early cultivators enhanced flavor and theobromine content, laying the foundation for the prized Criollo variety. The spread of cacao from the Amazon to the Pacific coast and eventually northward into Central America likely occurred through trade and migration, supported by similarities in ceramics and evidence of maritime exchange routes. This movement helped cacao evolve into a crop of ritual and economic significance across the Americas.
  • Socially, cacao played a central role in Ecuadorian pre-Columbian societies. It was used in ceremonial contexts, as evidenced by its presence in burial sites and ritual vessels. Theobromine-rich drinks were likely consumed during feasts and spiritual gatherings, echoing practices later seen among the Maya and Aztecs. Even today, Ecuador’s cacao—especially the fine aroma Nacional variety—is celebrated globally for its quality and heritage. The country’s deep-rooted relationship with cacao continues to shape its identity, economy, and culinary traditions, making it not just a producer but a steward of one of the world’s most beloved plants.

The Amazon

«The Amazon - Considered the world's largest tropical rainforest, it covers 40% of South America and is home to 20% of the planet's freshwater and flora, with plant and animal species still being discovered. Its dense vegetation and river networks are vital to global climate balance and the livelihoods of indigenous communities, who have lived in harmony with nature for centuries.»

«Upper Amazon - A region that connects the high Andean lands with the lowlands of the Amazon basin, where the tributaries of the Amazon River originate. The unique characteristics of this area favored the presence of cacao in its natural state. Multidisciplinary scientific research, initiated in 2002 in Santa Ana-La Florida, Palanda, and Zamora Chinchipe, positions the territory of present-day Ecuador as the place of origin and domestication of cacao.»

  • The Amazon is the largest tropical rainforest on Earth, stretching across nine countries and covering approximately 40% of South America. It is a biological powerhouse, harboring an estimated 390 billion individual trees and more than 16,000 species, many of which remain undocumented. This vast ecosystem is also home to 20% of the planet’s freshwater, coursing through a labyrinth of rivers that sustain not only the forest’s flora and fauna but also millions of people. Its dense canopy and rich biodiversity play a critical role in regulating global climate patterns, acting as a massive carbon sink and influencing rainfall across continents.
  • Beyond its ecological significance, the Amazon is a cultural mosaic, inhabited by over 350 indigenous groups, many of whom have lived in harmony with the forest for millennia. These communities possess deep knowledge of the land, using sustainable practices to cultivate, hunt, and heal. Their traditions and cosmologies are intimately tied to the rhythms of the forest, making the Amazon not just a natural wonder but a living archive of human resilience and adaptation. However, deforestation, mining, and industrial agriculture pose growing threats to this delicate balance, endangering both biodiversity and cultural heritage.
  • The Upper Amazon, where the Andes descend into the basin, is a particularly fertile and diverse region. This transitional zone is where the tributaries of the Amazon River originate, and it’s here that the story of cacao begins. Scientific research conducted in Santa Ana-La Florida, Palanda, and Zamora Chinchipe since 2002 has revealed that this part of Ecuador may be the birthplace of cacao domestication. The unique climate, soil, and biodiversity of the Upper Amazon created ideal conditions for cacao to thrive in its wild state, making it a cradle of agricultural innovation long before the crop spread to Mesoamerica.
  • For Ecuadorian cocoa, the Amazon is both origin and lifeline. The region’s genetic richness has given rise to some of the world’s finest cacao varieties, including the prized Nacional type known for its floral and fruity notes. Indigenous communities in the Ecuadorian Amazon continue to cultivate cacao using agroforestry systems that preserve native vegetation and promote biodiversity. These sustainable practices not only protect the rainforest but also empower local economies, turning cocoa into a symbol of ecological stewardship and cultural continuity.

New findings on cacao domestication

«Starch granules from Theobroma Cacao were found in samples taken from ceramic vessels used as funerary offerings in the Poalanda region of Ecuador 5,500 years ago and demonstrate the domestication of cacao in Ecuadorian territory more than a thousand years before the Almada site in Mexico (Valdez, 2021). Furthermore, thanks to the discovery of starch from the so-called national cacao and other varieties in objects from the Valdivia culture (3500 BC), located on the present-day Ecuadorian coast, exchange routes have been identified. The research was led by French-Ecuadorean archaeologist Francisco Valdez, with support from the French Research Institute (IRD) and the National Institute of Cultural Heritage of Ecuador (INPC).»

  • Recent archaeological discoveries have reshaped our understanding of cacao domestication, placing Ecuador at the heart of its origin story. In the Poalanda region, researchers uncovered starch granules from Theobroma cacao embedded in ceramic vessels used as funerary offerings, dating back approximately 5,500 years. This evidence suggests that cacao was being cultivated and ritualized in Ecuador more than a millennium before similar findings at the Almada site in Mexico, challenging long-held assumptions about Mesoamerican primacy in cacao history. The presence of cacao in such early ceremonial contexts also points to its cultural and spiritual significance among ancient Ecuadorian societies.
  • Further discoveries along Ecuador’s coast, particularly in artifacts from the Valdivia culture (circa 3500 BC), have revealed starch residues from both Nacional cacao and other genetic varieties. These findings not only confirm the early domestication of cacao but also suggest the existence of sophisticated exchange networks between coastal and Amazonian communities. The movement of cacao genotypes across regions implies that ancient peoples were actively selecting and sharing plant varieties, contributing to the genetic diversity that characterizes modern cacao. This interregional connectivity underscores the role of cacao as both a commodity and a cultural bridge.
  • The research, spearheaded by French-Ecuadorian archaeologist Francisco Valdez, was supported by the French Research Institute for Development (IRD) and Ecuador’s National Institute of Cultural Heritage (INPC). Their multidisciplinary approach combined archaeobotany, genetics, and cultural analysis to trace cacao’s domestication and diffusion. These findings not only elevate Ecuador’s status in the global narrative of cacao but also provide crucial insights into how ancient agricultural practices shaped biodiversity. As cacao faces modern threats from disease and climate change, understanding its deep genetic roots could be key to preserving and improving this cherished crop.

Symbolism and rituals of cacao

«According to Francisco Valdez's interpretations, the symbolic message of cacao is reinforced by the duality of the representation of the individual unfolding, symmetrically opposite, at each end of the bowl, a ritual practiced within the shamanic world. The dialogue between the content and its container is evident, as it informs the nature of the underlying concept of both representations, while also alluding to the status and likely belonging of the ancient user of the shamanic world (Valdez, 2019).»

  • Cacao has long held a sacred place in the spiritual and ceremonial life of ancient cultures, particularly in the Americas. According to Francisco Valdez’s interpretations, cacao was not merely a consumable but a symbolic medium that bridged the physical and metaphysical realms. In shamanic rituals, the presentation of cacao in ceremonial vessels often featured symmetrical depictions of individuals unfolding at either end of the bowl. This duality—mirroring and balance—evoked the shamanic worldview, where transformation, reflection, and spiritual dialogue were central themes. The ritual use of cacao thus became a visual and experiential metaphor for inner awakening and cosmic harmony.
  • Valdez emphasizes the profound relationship between the cacao itself and the vessel that contained it. The dialogue between content and container was not incidental; it revealed the conceptual depth of the ritual. The bowl’s iconography, paired with the sacred substance it held, conveyed messages about the user’s spiritual status and their role within the shamanic tradition. These vessels were likely reserved for individuals of high ritual standing—shamans or spiritual leaders—whose interactions with cacao were part of a broader cosmological practice. The cacao drink, rich in theobromine and other psychoactive compounds, may have facilitated altered states of consciousness, enhancing the ritual’s transformative power.
  • Beyond its symbolic imagery, cacao rituals were deeply embedded in the social and spiritual fabric of pre-Hispanic cultures. The act of preparing and consuming cacao was often accompanied by chants, offerings, and meditative silence, reinforcing its role as a conduit to the divine. Whether used in funerary rites, healing ceremonies, or seasonal celebrations, cacao served as a sacred connector—between people, between realms, and between the self and the cosmos. Valdez’s insights illuminate how this revered plant was not just cultivated but consecrated, embodying a worldview where nature, art, and spirit were inseparably intertwined.

The Aénts Chicham and the Shuar

«The Aénts Chicham - The term "aénts chicham" refers to the Achuar, Shuar, Huambisa, and Aguaruna (or Awajún) communities who possess ancient knowledge and live in the Amazonian forests. They are the heirs of the settlers who domesticated cacao, who were known since colonial times as Bracamoros and Yahuarsongos.»

«The Shuar - “Shuar” is the name by which they are known and is accepted by the nationality and means “man” or “being human.” According to archaeological data, this group has inhabited the territories where evidence of cacao domestication was found for about 1,000 years. Some authors maintain that both the Shuar and the Achuar formed a single human group; however, due to internal disagreements, the Achuar settled in the lowland areas.»

  • The term Aénts Chicham encompasses a linguistic and cultural family of Indigenous peoples in the Amazon basin, including the Achuar, Shuar, Huambisa, and Aguaruna (also known as Awajún). These communities are deeply rooted in the tropical forests of Ecuador and northern Peru, where they have preserved ancestral knowledge and practices for centuries. Historically, they are considered descendants of the Bracamoros and Yahuarsongos—groups recognized during colonial times for their advanced agricultural practices, including the domestication of cacao. This legacy positions the Aénts Chicham not only as stewards of biodiversity but also as cultural heirs to one of the world’s most cherished plants.
  • Among these groups, the Shuar stand out for their strong cultural identity and historical resilience. The name “Shuar” translates to “man” or “being human,” reflecting a deep philosophical connection to existence and personhood. Archaeological evidence suggests that the Shuar have inhabited regions rich in cacao biodiversity for at least a millennium, particularly in the provinces of Morona-Santiago and Zamora-Chinchipe. Their territory overlaps with areas where wild cacao varieties were first cultivated, reinforcing their role in the early domestication of the plant. The Shuar’s intimate relationship with the forest and its resources is reflected in their spiritual practices, traditional medicine, and subsistence farming.
  • The Achuar, closely related to the Shuar, share linguistic and cultural traits but diverged historically due to internal disagreements. While the Shuar remained in the highland and midland forest zones, the Achuar migrated to the lowland areas east of the Pastaza and Morona rivers. Despite this geographical separation, both groups maintain strong ties through shared rituals, oral traditions, and ecological knowledge. Their societies are organized around extended families living in dispersed forest settlements, with a deep emphasis on harmony with nature and spiritual balance. The Achuar, like the Shuar, continue to practice shamanism and uphold traditions that reflect their cosmological views.
  • Together, the Aénts Chicham peoples represent a living archive of Amazonian heritage. Their languages, collectively known as Chicham, form a unique linguistic family that encodes centuries of environmental wisdom and cultural memory. As guardians of the forest and its sacred plants—including cacao—they embody a worldview where nature is not merely a resource but a relative. Their contributions to the domestication of cacao and their resistance to colonial subjugation underscore their enduring significance in the history of the Americas. Today, their voices continue to shape conversations around conservation, Indigenous rights, and the cultural value of biodiversity.

Cocoa and spondylus shell

«The anthropomorphic effigy bottle, which evidenced the use of cocoa as a beverage, is especially valuable for its sacred iconography, which alludes to the interaction between the inhabitants of the coast and the Amazon: the forces of the sea (Spondylus) and the jungle (jaguar-serpent-hawk). The shared content of the funerary rite becomes socially sacred (Valdez, 2019).»


Social use of cacao

«Archaeological evidence suggests that cacao was used in gastronomy, medicine, and religion, among other forms of culture, demonstrating the social dimension of its use, permeated by symbolic, nutritional, and practical values. Currently, groups in different areas of Ecuador cultivate cacao in an artisanal and organic manner, using cultivation systems such as chakra or multi-crop farming to improve production. It is worth noting that monoculture agroindustrial production is present on the Ecuadorian coast and in the Amazon.»

  • Cacao has long held a multifaceted role in the social fabric of ancient and modern Ecuadorian cultures. Archaeological evidence from sites like Santa Ana-La Florida and Valdivia reveals that cacao was not only consumed but revered, used in gastronomy, medicine, and religious rituals. Its presence in funerary offerings and ceremonial vessels suggests that cacao was a symbol of vitality and spiritual connection. Theobromine-rich drinks may have been used to stimulate the body and mind during shamanic rites, while its medicinal properties were likely harnessed to treat ailments and promote well-being. This blend of symbolic, nutritional, and practical values underscores cacao’s deep integration into everyday life and sacred tradition.
  • Today, cacao continues to be cultivated with reverence by Indigenous and rural communities across Ecuador. Many of these groups employ traditional systems such as chakra—a form of agroforestry that mimics natural forest ecosystems—and multi-crop farming, which enhances biodiversity and soil health. These artisanal and organic methods not only preserve ancestral knowledge but also produce high-quality cacao prized for its flavor and aroma. The cultivation process itself is often a communal activity, reinforcing social bonds and intergenerational learning. In these contexts, cacao remains more than a commodity; it is a cultural legacy and a source of identity.
  • However, the rise of monoculture agroindustrial production, particularly on the Ecuadorian coast and in parts of the Amazon, presents a contrasting model. These large-scale operations prioritize yield and export value, often at the expense of ecological balance and social cohesion. While they contribute significantly to Ecuador’s economy, they also raise concerns about deforestation, soil degradation, and the marginalization of smallholder farmers. The coexistence of traditional and industrial systems reflects broader tensions between sustainability and globalization, making the social use of cacao a dynamic and evolving narrative in Ecuador’s agricultural landscape.

Inspiration in a coke-chewing jaguar and llipta holder


Inspiration in a Mayo Chinchipe stirrup-handled vessel


Inspiration in a stirrup-handled vessel for corn chicha


Cocoa in the Royal Audience of Quito and Cacao as part of the “equinoctial plants” in the 19th century

«Cocoa in the Royal Audience of Quito - During the time of the Royal Audience of Quito (1563-1822), despite the restrictions of the Spanish Crown, cocoa was cultivated, and its trade on the Ecuadorian coast was boosted by the textile crisis of 1740. From the port of Guayaquil, cocoa began to be exported, and its greatest boom was recorded during the second half of the 19th century until the second decade of the 20th century. One of the first chronicles of this fruit is found in The History of the New World (1572) by Girolamo Benzonl. The author describes in detail the cob, the almonds, and the ripening process of cocoa, which he calls "cacauate," a term that would later evolve to "cacao."»

«Cacao as part of the “equinoctial plants” in the 19th century - At the beginning of the 19th century, Alexander von Humboldt and Aimé Bonpland traveled throughout the Americas for five years, compiling a remarkable collection of plants, some from the territory of the Royal Audience of Quito, to take back to Europe for scientific purposes. In Plantae Aequinoctiales vol. 1, they described for the first time more than 20 new species with scientific illustrations, including engravings of Theobroma cacao L. The complete work, published in Paris between 1808 and 1817, spans 17 volumes with botanical descriptions from different locations around the world.»

  • During the colonial period of the Royal Audience of Quito (1563–1822), cocoa emerged as a valuable crop despite the regulatory constraints imposed by the Spanish Crown. The textile crisis of 1740 catalyzed a shift in economic priorities, leading to a surge in cocoa cultivation along the Ecuadorian coast. Guayaquil, a strategic port city, became the epicenter of cocoa exports, laying the groundwork for what would become a booming trade in the late 19th and early 20th centuries. Early European accounts, such as Girolamo Benzoni’s The History of the New World (1572), offer vivid descriptions of the fruit—its pods, seeds, and ripening process—using the term “cacauate,” a linguistic precursor to the modern “cacao.” These chronicles reflect the growing European fascination with tropical commodities and their potential for economic and cultural exchange.
  • By the dawn of the 19th century, cacao had transcended its role as a colonial export and entered the realm of scientific inquiry, thanks to the pioneering expedition of Alexander von Humboldt and Aimé Bonpland. Their five-year journey across the Americas yielded an extraordinary botanical archive, including specimens from the lands of the former Royal Audience of Quito. In Plantae Aequinoctiales, a monumental work published between 1808 and 1817, they cataloged over 20 new plant species, among them Theobroma cacao L.. The inclusion of cacao in this compendium of “equinoctial plants”—species native to equatorial regions—underscored its ecological and economic significance. Detailed engravings and scientific descriptions elevated cacao from a colonial crop to a subject of global botanical interest.
  • This dual legacy—cacao as both a commercial asset and a scientific marvel—illustrates its enduring importance in Ecuadorian history. While colonial trade networks laid the foundation for its economic prominence, the intellectual curiosity of European naturalists helped cement its place in the global imagination. The convergence of commerce and science around cacao reflects broader patterns of cultural exchange and exploitation during the colonial and post-colonial eras. Today, these historical threads continue to shape how cacao is cultivated, studied, and valued, both within Ecuador and beyond.

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