Jinli Street, Chengdu, Sichuan, China

Jinli Street, nestled beside the Wuhou Shrine in Chengdu, Sichuan, is one of the oldest and most atmospheric pedestrian streets in China.

Its origins trace back over 1,800 years to the Qin Dynasty, and it flourished during the Shu Kingdom as a hub for brocade production—hence the name "Jinli," meaning "Brocade Lane." Once a bustling commercial artery, it was revived in 2004 as part of a cultural restoration project, preserving its Qing Dynasty architectural style while celebrating the legacy of the Three Kingdoms period.

Walking through Jinli is like stepping into a living museum. The street is paved with flagstones and lined with wooden facades, curved roofs, and red lanterns. Traditional teahouses, opera stages, and artisan stalls evoke the leisurely rhythm of old Chengdu. Visitors can witness folk performances such as shadow puppetry and the famed Sichuan opera face-changing act, while browsing shops that sell Shu embroidery, lacquerware, calligraphy, and other local crafts. The street’s layout and ambiance reflect a deep integration of folk customs and historical memory.

Jinli is also a paradise for food lovers. Its narrow alleys are filled with the aromas of Sichuan street snacks—spicy tofu, pork intestine noodles, sweet rice balls, and grilled rabbit head are just a few of the local specialties. The experience is not merely culinary but cultural, as eating here becomes a way to participate in Chengdu’s relaxed, communal lifestyle. Whether sipping tea in a quiet courtyard or watching a traditional bridal sedan procession, visitors to Jinli encounter a vibrant blend of past and present, where history is not only preserved but lived.

Jinli Ancient Street Panorama Guide Map

Jinli Main Entrance

Zhangwu Street

Gogo Pandart
Gogo Pandart is a contemporary cultural brand and art initiative based in Chengdu, China, centered around the iconic image of the panda.

Blending pop art aesthetics with traditional Chinese motifs, Gogo Pandart creates playful, colorful installations and merchandise that celebrate the panda as both a national symbol and a global ambassador of peace and ecological awareness. The brand’s signature style features stylized pandas in whimsical scenarios—riding rockets, meditating, or dressed in traditional garb—often accompanied by slogans that promote harmony, creativity, and cross-cultural dialogue. It has become a popular attraction for tourists and locals alike, especially among younger audiences drawn to its vibrant, Instagram-friendly visuals.
Beyond its artistic appeal, Gogo Pandart serves as a bridge between heritage and innovation. It collaborates with local artisans, designers, and cultural institutions to produce exhibitions, themed plazas, and interactive experiences that highlight Chengdu’s unique identity. One of its most notable projects is the “Panda and the World” plaza in the Eastern Suburb Memory district, where large-scale panda sculptures and immersive installations invite visitors to engage with themes of biodiversity and cultural exchange. Gogo Pandart’s success lies in its ability to reimagine the panda not just as a cute animal, but as a dynamic symbol of Chengdu’s evolving urban spirit.
On Old Jinli Street, Gogo Pandart adds a playful counterpoint to the traditional architecture and historical ambiance. Nestled among teahouses and artisan stalls, its boutique offers panda-themed art, souvenirs, and interactive displays that attract passersby with their bold colors and imaginative flair. The contrast between ancient stone alleys and modern panda pop art creates a layered experience—where visitors can sip tea under Qing-style eaves and then step into a world of stylized pandas that reflect Chengdu’s fusion of past and present. Gogo Pandart here becomes not just a shop, but a cultural vignette within the living tapestry of Jinli.