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La Morelia Farm, Quindio, Colombia

La Morelia Farm (Finca La Morelia), from which our name is derived, was acquired in 1982 by Mr. Gilberto Torres and his wife Cecilia Valencia, located in the rural area of the Caimo district, 10 minutes from Armenia, Quindío. Planting, harvesting, and processing are the commercialization of an activity that quickly achieved high standards of quality in the selection of coffee beans. Their three children reaped the fruits of their parents' labor and joined this cause.

New properties have been acquired with the aim of strengthening the grain supply to the national and international markets.

Today, thanks to the progress made, the decision was made to add value to the product by creating a specialty coffee based on the guidelines required by certifying bodies and the National Federation of Coffee Growers.

Café La Morelia is born, a gourmet product of origin, with excellent flavor and a legacy of half a century of tradition. 100% natural, Colombian and from Quindío, Café La Morelia represents the evaluation of a process that returns in every sip the emotion of a universal beverage, made from the depths of the tropics.

Entrance to La Morelia Farm


Seedbed (Semillero)
In Colombia, the journey of coffee begins in the "semillero," or seedbed, a crucial stage in the cultivation process. Here, carefully selected coffee seeds are sown in disinfected sand germinators.

  • Around 37 days later, the first sprout appears—this is known as the "chapola," a tender green shoot that marks the beginning of the coffee plant's life. The chapola is then transferred to a nursery, where it continues to grow in nutrient-rich soil for several months until it's strong enough to be planted in the field.
  • As the plant matures, it enters the "grano" phase, where it begins to produce coffee cherries. These cherries contain the coffee beans, which are harvested once they reach optimal ripeness—typically when they turn red or yellow, depending on the variety. The beans are then processed through methods such as washing, honey, or natural drying, which influence the final flavor profile of the coffee.
  • The term "grano fósforo" is less commonly used in mainstream coffee terminology, but it refers to a specific stage of the bean, linked to its appearance. Phosphorus, for instance, plays a role in coffee plant nutrition, though studies have shown its effects on yield can vary depending on soil conditions. This highlights the nuanced relationship between agricultural inputs and coffee quality.
  • Finally, the "colino" stage refers to a more developed coffee seedling that has formed multiple branches and is ready for transplantation into the field. These colinos are typically grown in black polyethylene bags filled with a mix of soil and organic matter, ensuring they are robust enough to thrive in open plantations.
  • This progression—from semillero to chapola, grano, and colino—illustrates the meticulous care and expertise embedded in Colombia’s coffee cultivation, a process that underpins the country’s reputation for producing some of the finest coffee in the world.

Adult coffee plants
The adult coffee plant in Colombia, typically of the Arabica variety, reaches maturity and begins producing fruit around its third year. Grown at altitudes between 1,200 and 2,200 meters above sea level, these plants thrive in Colombia’s tropical climate, which offers consistent temperatures (17–23°C) and regular rainfall—ideal conditions for slow cherry maturation and complex flavor development.

  • The plant can live for 20 to 30 years, but its most productive years are usually between the 4th and 15th year. During this time, it produces white, jasmine-scented flowers that bloom in response to rainfall and signal the start of the fruiting cycle.
  • Coffee cherries begin as green fruits and gradually ripen to a deep red or burgundy color, which indicates peak sugar content and flavor. In Colombia, where hand-picking is the norm, harvesters selectively pick only the ripe cherries, often revisiting the same tree multiple times during the harvest season to ensure quality. This meticulous process is essential for maintaining Colombia’s reputation for high-quality coffee. The country benefits from two harvests per year—the main harvest and a secondary "mitaca" crop—thanks to its varied geography and microclimates.
  • On average, Colombia produces around 11.5 million 60-kg bags of coffee annually, making it the third-largest coffee producer globally and the largest producer of washed Arabica beans. However, yields can vary due to climatic factors like La Niña, which brings excessive rainfall and can reduce output. Most of Colombia’s coffee is grown by smallholder farmers on plots averaging 1.5 hectares, emphasizing quality over quantity and contributing to the country’s strong culture of sustainable and artisanal coffee production.
  • As the coffee plant ages, its productivity gradually declines. After about 20–25 years, many farmers opt to renovate their plantations by pruning or replacing older trees with new seedlings. This cycle ensures continued productivity and quality. The flowering and fruiting cycles, influenced by rainfall and sunlight, are carefully monitored by farmers to optimize harvest timing and manage pests and diseases. The combination of careful cultivation, selective harvesting, and ideal environmental conditions makes Colombian coffee a global benchmark for excellence.

Coffee species
Coffee is primarily produced from two main species: Arabica (Coffea arabica) and Robusta (Coffea canephora).

  • Arabica accounts for approximately 60–70% of global coffee production, while Robusta makes up the remaining 30–40%.
  • Arabica is prized for its smooth, nuanced flavor and is typically grown in higher altitudes, whereas Robusta is known for its stronger, more bitter taste and higher caffeine content.
  • These differences influence not only the sensory profile of the coffee but also its market value and usage—Arabica is favored for specialty coffee, while Robusta is often used in instant coffee and espresso blends for its crema and caffeine punch.
  • Altitude plays a crucial role in the cultivation of these two species. Arabica thrives at elevations between 1,200 and 2,000 meters above sea level, where cooler temperatures slow the maturation of the coffee cherry, allowing for more complex sugars and acids to develop. In contrast, Robusta is typically grown at lower altitudes, ranging from 200 to 800 meters, and is more tolerant of heat, pests, and diseases. This resilience makes Robusta easier and cheaper to cultivate, especially in regions affected by climate change.
  • Caffeine content is another key differentiator. Arabica beans contain about 1.2% to 1.5% caffeine by weight, which translates to roughly 85–100 mg of caffeine per 8-ounce cup. Robusta beans, on the other hand, contain approximately 2.2% to 2.7% caffeine—almost double that of Arabica. This higher caffeine level contributes to Robusta’s bitter taste and its natural resistance to pests. A cup of Robusta coffee can contain up to 265 mg of caffeine, making it a preferred choice for those seeking a stronger stimulant effect.
  • While Arabica and Robusta dominate the global market, other lesser-known species like Liberica and Excelsa also exist, though they represent a tiny fraction of production. These varieties are often grown in specific regions and offer unique flavor profiles, but they lack the widespread cultivation and commercial infrastructure of the two main types. As climate change and market demands evolve, there is growing interest in improving Robusta’s quality and exploring hybrid varieties that combine the best traits of both species.

Farm workers taking a lunch break
In Colombia, coffee harvesting is a labor-intensive and highly skilled task, carried out almost exclusively by hand. Agricultural workers, known as cafeteros or recolectores, carefully pick only the ripest cherries—those that have turned a deep red or burgundy color. This selective harvesting is essential for maintaining the high quality of Colombian Arabica coffee. Workers often revisit the same tree multiple times during the harvest season to ensure that only perfectly ripe cherries are collected, leaving unripe ones to mature further.

  • Each picker typically gathers between 50 to 120 kilograms of cherries per day, depending on terrain and tree density. The work is physically demanding, especially in Colombia’s mountainous coffee regions where the steep slopes make mechanized harvesting impractical. Instead, pickers rely on their experience and a simple touch test—gently squeezing the cherry to see if it yields slightly—to determine ripeness. This method ensures that the cherries are at their peak sugar content, which is crucial for flavor development.
  • The main harvest season in Colombia runs from October to January, with a smaller secondary harvest, known as the mitaca, occurring around April to June. During these periods, coffee farms become bustling centers of activity, with temporary workers often migrating from other regions to assist. After picking, the cherries are quickly transported to nearby processing stations to prevent fermentation or spoilage, beginning the next phase of the coffee’s journey.
  • Despite the physical challenges, many workers take pride in their role in producing one of the world’s most celebrated coffees. Their expertise in identifying ripeness and handling the cherries with care is a cornerstone of Colombia’s coffee reputation. In recent years, efforts have been made to improve working conditions and wages, as well as to recognize the cultural and economic importance of these skilled laborers in sustaining Colombia’s coffee legacy.

Post-harvest processing machine
After the coffee cherries are harvested, they enter a phase known as post-harvest processing, where the outer layers of the fruit are removed to extract the beans inside. This transformation takes place in specialized machines designed for different processing methods—most commonly the washed (wet), natural (dry), and honey processes. The choice of method significantly influences the final flavor profile of the coffee. In the washed process, cherries are first depulped in machines that remove the outer skin and pulp, exposing the mucilage-covered beans. These beans are then fermented in tanks to break down the mucilage before being thoroughly washed and dried.

  • In contrast, the natural process skips the depulping stage. Instead, whole cherries are spread out on drying beds or patios and left to dry in the sun for several weeks. During this time, the fruit ferments around the bean, imparting fruity and complex flavors. Once dried, the cherries are hulled in machines that remove the hardened outer layers. The honey process is a hybrid method where only part of the mucilage is removed before drying, resulting in a balance between the clarity of washed coffees and the sweetness of naturals.
  • Inside the processing machines, several steps occur depending on the method. In wet processing, depulpers strip the skin, fermentation tanks break down mucilage, and mechanical washers clean the beans. In dry processing, hulling machines like the Cimbria Huller or Neuhaus Neotec systems remove the dried fruit layers after sun-drying. Optical sorters are often used to detect and remove defective beans based on color, size, or shape, ensuring only the highest quality beans proceed to the next stage.
  • Once the beans are cleaned and dried to the optimal moisture level (usually around 10–12%), they are referred to as "green coffee." These green beans are then bagged and stored in climate-controlled warehouses until they are ready for roasting. Roasting is the final transformation that unlocks the coffee’s aromatic compounds and flavor potential. From the moment the cherries are picked to the final roast, each step in the processing chain is meticulously controlled to preserve quality and highlight the unique characteristics of the coffee’s origin.

Coffee drying phase
After coffee beans are harvested and processed to remove their outer layers, they must be dried to reduce their moisture content from about 60% to a stable 10–12%.

  • This drying stage is crucial for preserving the beans and preventing mold or fermentation that could spoil the flavor. One traditional and widely used method in coffee-producing countries like Colombia involves spreading the beans on raised trays or patios, often under tarpaulins or plastic covers to protect them from direct sunlight, rain, and contamination.
  • The beans are typically laid out in thin layers on mesh trays or concrete surfaces and are raked regularly to ensure even drying. When tarpaulins are used, they serve multiple purposes: they shield the beans from sudden rain showers, prevent reabsorption of moisture during cool nights, and reduce exposure to dust, insects, and animal droppings. In some cases, solar dryers—structures with transparent polyethylene covers—are used to create a greenhouse effect, accelerating the drying process while maintaining consistent airflow and temperature.
  • Drying can take anywhere from 7 to 20 days, depending on the climate, altitude, and method used. If the beans are dried too quickly or unevenly, they may crack or develop off-flavors. Conversely, if drying is too slow or interrupted by moisture, the beans risk developing mold or mycotoxins. That’s why farmers often monitor the process closely, adjusting the tarps or ventilation to maintain ideal conditions.
  • Once the beans reach the desired moisture level, they are referred to as "parchment coffee" (if the thin parchment layer is still intact) or "green coffee" (after hulling). They are then stored in breathable sacks in cool, dry warehouses until they are ready for export or roasting. This drying phase, though seemingly simple, is one of the most delicate and decisive steps in preserving the quality and flavor potential of the coffee.

Manual sorting and grading process
After coffee beans are dried and hulled, they undergo a meticulous sorting and grading process to determine their quality and market value. This stage is essential for ensuring consistency in flavor, appearance, and roast performance. While machines are often used for initial sorting by size, density, and color, manual separation remains a gold standard for premium coffee, especially in specialty markets. Workers—often women in rural communities—carefully inspect the beans on large tables, removing any that are discolored, broken, insect-damaged, or otherwise defective.

  • This manual sorting is known as "European Preparation" when done to a high standard, and beans may be hand-sorted once, twice, or even three times—referred to as single, double, or triple picking. Each round of sorting increases the uniformity and quality of the final product, which in turn raises its price. For example, beans destined for high-end cafés or competitions are often triple-picked to ensure near-perfect consistency. This labor-intensive process not only enhances quality but also provides employment in coffee-growing regions.
  • The beans are typically sorted by color, size, and density. Color sorting removes beans that are too light (often underdeveloped or "quakers") or too dark (possibly over-fermented or moldy). Size sorting ensures uniform roasting, as beans of similar size roast at the same rate. Density sorting, often done with gravity tables, separates heavier, more mature beans from lighter, less desirable ones. Heavier beans tend to have better flavor and are more resistant to roasting defects.
  • Ultimately, the sorted beans are bagged according to grade and sold at different price points. Higher-grade beans fetch premium prices and are often traceable to specific farms or microlots, while lower-grade beans may be blended or sold for commercial use. This careful separation process is what allows consumers to enjoy a cup of coffee that is not only flavorful but also consistent and ethically sourced.

Coffee roasting
Coffee roasting is an art that transforms green beans into aromatic, flavorful brews, and the roast level dramatically influences the taste, aroma, and body of the final cup.

  • The lightest roast, often called Cinnamon or Light City, is roasted just to the beginning of the first crack (around 196°C or 385°F). These beans are light brown, dry, and retain much of the coffee’s original acidity and floral or fruity notes. They’re favored in specialty coffee circles for highlighting the bean’s origin characteristics, though they can taste grassy or sour if underdeveloped.
  • Medium roasts—including City, American, and Breakfast roasts—are taken slightly further, typically ending just after the first crack (around 205–220°C or 400–428°F). These beans are medium brown and still dry on the surface. They offer a balance between acidity and body, with more sweetness and caramel-like flavors than light roasts. City roast, in particular, is popular among third-wave coffee roasters for preserving origin flavors while adding a touch of roast complexity.
  • Medium-dark roasts, such as Full City and Vienna, are roasted to the edge or just into the second crack (around 225–230°C or 437–446°F). These beans begin to show a slight sheen of oil and develop deeper flavors like chocolate, nuts, and dark caramel. Acidity is lower, and the body becomes fuller. Full City is often used for espresso because of its syrupy mouthfeel and rich, bittersweet profile.
  • At the darkest end of the spectrum are French and Italian roasts, which are taken well into or beyond the second crack (up to 240–250°C or 464–482°F). These beans are dark brown to nearly black, shiny with oil, and have a smoky, sometimes charred flavor. Origin characteristics are mostly lost, replaced by roast-driven notes like burnt sugar, ash, and spice. French roast is bold and intense, while Italian roast—even darker—is often used for strong espresso blends and has a thinner body but a powerful, bitter finish.

Coffee packaging with air-control technology
After coffee beans are roasted, they begin to release carbon dioxide in a process known as degassing. This release of gas can continue for several days and, if not properly managed, can lead to bloated or even burst packaging. To address this, modern coffee packaging often includes one-way degassing valves—a small but essential innovation that allows CO₂ to escape while preventing oxygen, moisture, and contaminants from entering the bag. This helps preserve the coffee’s aroma, flavor, and freshness for a longer period.

  • These bags are typically made from multi-layer composite films that provide high barriers against oxygen and humidity. They come in various formats—such as stand-up pouches, flat-bottom bags, and side-gusseted bags—and are often heat-sealed to ensure airtight conditions. The one-way valve is usually positioned on the front or back of the bag and is designed to activate under pressure, releasing gas without letting air in. This is especially important for freshly roasted beans, which are most vulnerable to oxidation in the first few days after roasting.
  • The use of these air-control bags not only extends shelf life but also enhances the consumer experience. When a customer opens a bag with a degassing valve, they’re often greeted with a burst of fresh coffee aroma—an indicator of well-preserved beans. Additionally, these bags help prevent spoilage during long-distance shipping and storage, making them ideal for both local roasters and global coffee brands.
  • In essence, coffee packaging with air-control technology is a blend of science and marketing. It protects the product’s integrity while also signaling quality to the consumer. As coffee culture continues to grow, especially in the specialty segment, these innovations are becoming standard practice for any brand that values freshness and flavor.

Coffee preparation methods
Coffee preparation methods vary widely in technique, flavor, and grind size, offering a rich spectrum of experiences for enthusiasts.

  • The AeroPress, for example, uses air pressure to push hot water through finely ground coffee, producing a smooth, espresso-like brew in under two minutes.
  • The Chemex, a pour-over method, uses thick paper filters and a medium-coarse grind to yield a clean, bright cup with delicate acidity.
  • Filtered coffee, whether through automatic drip machines or manual pour-overs, typically uses medium grind and paper filters to produce a balanced, aromatic brew.
  • Espresso is made by forcing hot water through finely ground coffee at high pressure (9–15 bars), resulting in a concentrated shot with a rich crema.
  • The French press uses a coarse grind and immersion brewing, where coffee grounds steep in hot water before being separated by a metal plunger, producing a full-bodied, robust cup.
  • Instant coffee, on the other hand, is pre-brewed and freeze- or spray-dried; it dissolves instantly in hot water and requires no brewing equipment.
  • Percolated coffee involves cycling boiling water through coarse grounds using gravity and pressure in a stovetop or electric percolator. It produces a strong, sometimes bitter brew if over-extracted.
  • The ROK espresso maker is a manual, lever-based device that uses finely ground coffee and hot water to craft espresso without electricity, offering a hands-on brewing experience.
  • Mocha, or mochaccino, blends espresso, steamed milk, and chocolate (syrup or powder), often topped with whipped cream, creating a sweet, dessert-like drink.
  • Finally, siphon coffee—also known as vacuum brewing—uses vapor pressure and vacuum suction in a two-chamber glass apparatus. Water is heated in the lower chamber, rises to mix with medium-ground coffee in the upper chamber, and then filters back down as brewed coffee. This theatrical method produces a clean, aromatic cup with complex flavors.
  • Each method offers a unique balance of body, clarity, and intensity, making coffee preparation as much an art as a science.

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